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  <title>Syntropic Foundry — Field notes</title>
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  <description>Field notes from Syntropic Foundry on paid media, tracking, conversion and answer engine optimization.</description>
  <language>en-us</language>
  <managingEditor>andrzej@syntropicfoundry.com (Andrzej Lipski)</managingEditor>
  <webMaster>andrzej@syntropicfoundry.com (Andrzej Lipski)</webMaster>
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    <title>What we cannot tell you yet</title>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>There are no case studies on this site and no client results. This is why, and what would have to be true before any number appears here.</description>
    <category>how we work</category>
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    <title>What an AI crawler actually reads on 13 Connecticut agency sites</title>
    <link>https://syntropicfoundry.com/post-what-ai-crawlers-read-on-connecticut-agency-sites.html</link>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>We fetched 13 Connecticut agency homepages with JavaScript off and counted what was left. Ours came out below the median on one measure.</description>
    <category>AEO</category>
    <category>Connecticut</category>
    <category>research</category>
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    <title>The search terms report is where the money went</title>
    <link>https://syntropicfoundry.com/post-the-search-terms-report-is-where-the-money-went.html</link>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>Your keyword list is what you asked for. The search terms report is what you bought. On most local accounts the gap is the budget.</description>
    <category>Google Ads</category>
    <category>local</category>
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    <title>The conversion action that teaches Google to buy your worst lead</title>
    <link>https://syntropicfoundry.com/post-the-conversion-that-teaches-google-to-buy-your-worst-lead.html</link>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>If a newsletter signup and a booked job both count as one conversion, the bidding buys signups. They are cheaper. How to check what yours is being taught.</description>
    <category>Google Ads</category>
    <category>tracking</category>
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  <item>
    <title>Ten minutes to find out whether your tracking is lying to you</title>
    <link>https://syntropicfoundry.com/post-ten-minutes-to-find-out-whether-your-tracking-is-lying.html</link>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>Six checks you can run on your own site and ad accounts without help. Each takes under two minutes, and each one has caught something real.</description>
    <category>tracking</category>
    <category>attribution</category>
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    <title>Speed to lead, and the arithmetic nobody runs</title>
    <link>https://syntropicfoundry.com/post-speed-to-lead-the-arithmetic-nobody-runs.html</link>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>The five-minute rule comes from studies published in 2007 and 2011. Here is what they said, how old they are, and the sum to run on your own numbers.</description>
    <category>speed to lead</category>
    <category>AI agents</category>
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    <title>Seven questions to ask before you sign with any agency</title>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>Seven questions with a right answer, including the two we would rather you did not ask us. Take the list to every firm you are considering.</description>
    <category>how we work</category>
    <category>buying</category>
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    <title>Our own site sold AEO and an answer engine could not read it</title>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>Our homepage returned 10,866 bytes containing two links, and 22 of 24 pages were invisible to every AI crawler. What was wrong, and what fixed it.</description>
    <category>AEO</category>
    <category>how we work</category>
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    <title>Answer engine optimization, without the acronym</title>
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    <pubDate>Wed, 02 Sep 2026 12:00:00 +0000</pubDate>
    <description>Three things about AEO are genuinely new. The rest is old advice with a new label, and one part of it is being oversold. Here is which is which.</description>
    <category>AEO</category>
    <category>SEO</category>
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