What we cannot tell you yet

Look around this site and you will not find a results page, a client logo wall, or a testimonial. That is on purpose, and here is the reasoning, because the absence is more useful to you if you know why it is there.

The rule we hold ourselves to

Every performance claim carries four things. The metric, the value, the date it was measured, and where it came from. If any of the four is missing, the claim does not get published.

That rule takes out almost everything an agency site normally leads with. A percentage reduction in cost per lead, with no date and no account behind it. A return multiple over a stated number of days, carrying a value and nothing else. A quote from a happy client with a first name and an initial, and no way for you to check any of it.

We are not claiming other firms are lying. Most of those numbers are real, from real accounts, and stripped of context on the way to the page. The problem is that once the context is gone, an honest number and an invented one look identical, and you have no way to tell them apart.

What we would need before publishing one

Three things, and the first is the one that actually blocks it.

Written permission from the client to publish their figures. Nobody has been asked. Asking a client to let a vendor publish their acquisition costs is a real request, and it is not one to slip into an email while the engagement is going well.

A measurement with a date on it and a way to reproduce it. Which account, which date range, which conversion action, what changed and when.

Enough history for the number to mean something. A ratio computed on six weeks of a seasonal business is not a result. It is a weather report.

When those three exist, the number goes up with all four parts attached, and you will be able to check it.

What we can tell you now

We can tell you what we would do, in detail, before you pay for anything. The free audit is the whole diagnosis: what the account is currently counting, where the spend is going that should not be, what the tracking is missing, and what we think the recoverable upside is. It comes back in 24 hours and it is yours whether or not you hire anybody.

We can tell you exactly who does the work, because it is one person and there is no account manager layer.

And we can tell you what we cannot do. We cannot guarantee your close rate or your deal size. We can set up the pitch by managing lead generation as efficiently as possible, and what happens after the phone rings is your side of it. Any firm that tells you otherwise has taken on a commitment it has no mechanism to keep.

What to ask everyone you talk to

Ask for the account, not the case study.

A slide is designed. A screen share of a live Google Ads account, with the date range visible and the conversion actions on screen, is not. Ask whoever you are considering to walk you through one real account for ten minutes with the client's permission. What they say next tells you most of what you need to know.

And ask what they cannot do. The answer to that one is the most reliable signal in this industry.

When this page changes

It will. Client work is running, and at some point somebody will give permission and there will be a number to publish.

When that happens this article stays up, with the result linked from it, so you can see what the standard was before there was anything to show and check whether we held to it.

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