What we cannot tell you yet
There are no case studies on this site and no client results. This is why, and what would have to be true before any number appears here.
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Writing
Field notes
What we find in real accounts, written up so you can check it in your own. No gated PDFs.
What an AI crawler actually reads on 13 Connecticut agency sites
We fetched 13 Connecticut agency homepages with JavaScript off and counted what was left. Ours came out below the median on one measure.
Read it →The search terms report is where the money went
Your keyword list is what you asked for. The search terms report is what you bought. On most local accounts the gap is the budget.
Read it →The conversion action that teaches Google to buy your worst lead
If a newsletter signup and a booked job both count as one conversion, the bidding buys signups. They are cheaper. How to check what yours is being taught.
Read it →Ten minutes to find out whether your tracking is lying to you
Six checks you can run on your own site and ad accounts without help. Each takes under two minutes, and each one has caught something real.
Read it →Speed to lead, and the arithmetic nobody runs
The five-minute rule comes from studies published in 2007 and 2011. Here is what they said, how old they are, and the sum to run on your own numbers.
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