TikTok Ads

TikTok rewards the trades whose results are visibly dramatic. Before and after, grim to finished. It punishes everyone treating it as a second Meta account with the same creative resized.

• Sequenced behind Meta where budget forces a choice, because it is the less proven of the two here.
• Runs alongside Meta once attribution is in place, which is faster than testing one at a time.
• Filming stays yours, or is a third-party cost passed through at what it costs.
• A stop point agreed in advance, in writing.

• A test structured to answer one question at a time, so the result is readable.
• Native creative produced for the platform rather than repurposed from Meta.
• Event tracking wired before spend starts, not after the first week is already unattributable.
• A stated stopping point, agreed in advance, at which we recommend closing it down.

TikTok is the offer we are least willing to talk you into. Two questions decide it.

1. Look at your Meta results. If Meta has not worked, TikTok is a longer shot and a more expensive way to find that out.
2. Ask whether anyone at your company will film. The campaigns that work here run on a steady supply of real footage, and the ones that fail are the ones where nobody would pick up a phone camera.

What we cannot tell you yet. We do not have a baseline for this. Published TikTok figures for local service businesses are close to non-existent, and most of what circulates is ecommerce or app-install data that does not transfer. We would size a test from your Meta result and tell you that is the basis.