Attribution & server-side tracking

Most businesses at this level cannot answer one question: what did the last customer cost to acquire, and where did they come from? Without it, every budget decision is a guess, and every agency report is about activity because activity is all there is.

• Tracking rebuilt so each lead carries its source from first click to your CRM.
• A lead store we keep, so the click-to-customer link survives the platforms forgetting it.
• Your closed outcomes fed back to the ad platforms, which is what lets bidding optimise for customers.
• Everything on accounts in your name.

• An audit of your existing conversion actions and tags against what they actually count.
• A lead store we keep, so the link between a click and a customer survives the platforms forgetting it.
• Per-step conversion actions, valued by how far down the process someone actually got.
• Every lead recorded with its source, click identifier and timestamp.
• A monthly reconciliation: your sheet against the platform, outcomes in, offline conversions back out.

There is no benchmark for this and there does not need to be. The diagnostic is a single question.

1. Take the last customer you invoiced. Say where they came from, what you paid to get them, and which campaign it was.
2. If that took longer than a minute, or ended in an estimate, every budget decision you make is being made without it.
3. Then check whether your ad platform's reported conversion count matches the number of real leads in your inbox for the same week. They rarely agree, and the gap is the size of the problem.

What we cannot tell you yet. No published benchmark exists for attribution coverage, so we will not pretend you are below a median. The argument is that you cannot currently answer a question you need answered, which you can verify in about a minute.